THIS IS NOT FASHION. IT'S A FILTER.
MANIFESTO
We were promised the metaverse. We got infinite feeds. We got brainrot. IYKYK Co. exists at the intersection of online obsession and real-world scarcity. This is not for everyone. This is for the ones who get the joke. This is for the archives.
THE GLITCH PRINCIPLE
We reject the haul. We reject the infinite scroll of cheap, disposable clothing. Every IYKYK drop is micro-batch, limited by design. When it's gone, it's archived. This isn't artificial scarcity; it's a commitment to quality and meaning. Don't sleep on the drop. The system doesn't wait.
FOR THE 1%
You are not a consumer. You are a curator. Our designs are screenshots of our collective internet history—memories that are niche, temporary, and deeply personal. If the reference makes sense to you, you're not just wearing a shirt; you're holding up a sign. You are in the club. You know who you are.
